Sep 30, 2020

The paradox of successful marketing is that it’s actually quite simple.

That’s why it’s so hard.

So in this episode of The Client Catching Podcast I take a deep dive into the foundational parts that you MUST get right for any marketing to be successful.

On this episode:

• Why successful marketing starts with your...

Sep 24, 2020

Did you realise that right now, your “sales opportunity cost” is almost certainly your fastest route to increasing cash flow? What do I mean by this?

I'm talking about follow up. How many leads have you spent time and money on, only to let them slip through the cracks?

This “follow up failure” leaves a lot of...

Sep 17, 2020

We all have a personal brand. And it’s so important, even if you don’t think it is. In fact as I realised, not having a personal brand is... also a personal brand!

But there’s a lot of confusion around personal branding. It’s almost become a bit of a buzzword. So perhaps reputation is a better way of describing...

Sep 10, 2020

If you’re like many of us in B2B or professional services, you love doing what you do but feel anxious and even fearful when it comes to the sales part.

Having been there myself, the reason I think this happens because of a complete misunderstanding of what sales is. 

But sales isn’t evil. It’s not bad. Especially...

Sep 3, 2020

When you're trying to grow a business the worst position you can find yourself in is being overworked, underpaid, under-recognized and under compensated. You're in this place where you're constantly "almost there" but you run out of hours. And in doing so, you're going to run out of bandwidth.

You're gonna burn...