Nov 28, 2019

If you really think about it, the entire reason that you do marketing, is so that you can start a relationship that will ultimately support doing business with someone.

And what better way to do that than by having conversations that showcase your expertise, share your unique world view and spread your message in an...

Nov 21, 2019

When used strategically, publicity can result in more clients and higher revenues, as you, your services and your business are exposed to a wider net of customers in an authoritative way! 

But how do you get publicity without spending thousands on a traditional PR agency?

That’s what my guest today is a true expert at...

Nov 14, 2019

Your website can be one of your most effective marketing tools … BUT ONLY if you use it properly. Because unless your site actively generates leads and inquiries, you're wasting a lot of your time and money.

Sadly, this is exactly what is happening for so many service-based companies with their website today. It’s a...

Nov 7, 2019

As a marketing tool, social media allows you to instantly reach a huge audience, grow a community around your business, target and connect directly with clients. And that’s just the tip of the iceberg…

But that’s also part of the challenge with social media. There are so many things you “could” be doing,...